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After graduating from Loughborough University with First Class Honours in 2021, I moved to Germany, and worked with Berlin based design studio NR21 Design. In these 2 years, I dramatically improved my hard skills, in addition to gaining an understanding of the pace and quality required to work effectively in a small, lean, and prolific studio environment. In this period I worked on several iF Gold awarded projects across a wide range of sectors (from High- end Audio to Sex Toys).
I then took some time to work on some of my own projects and develop some skills outside of the remit of the workflows within NR21 Design.
I am now looking for a new opportunity, both to develop myself as a designer and creative, whilst contributing to a larger team with the skills I have amassed so far.
In addition to my 2 years experience with NR21, I completed both a study exchange in the Netherlands and an industry placement in Hamburg during my degree, awarding me an additional diploma of international study and traineeship.
I can offer excellent hard skills and software ability, refined and critical research process, as well as an aptitude for learning and development.
JAMES BAYLISS
DESIGNER
INDUSTRIAL
PRODUCT
DIGITAL
james.bayliss179@gmail.com
https://jbaylissportfolio2024.framer.website/
https://www.linkedin.com/in/james-bayliss-b1901118a/
EDUCATION
SPICED ACADEMY
BERLIN
3 month UX/UI boot-camp focusing on optimising design thinking processes and execution within UI and UX
LOUGHBOROUGH UNIVERSITY
uk
First Class Degree classification (1:1) in Industrial Design and Technology, with additional Diploma in International Studies and Traineeship
tu delft
Netherlands
7 Month Exchange program studying Industrial Design, with modules from both bachelors and masters courses
sgs Stroud collage
uk
Distinction in Level 3 Diploma - Art and Design, specialising in 3D Design
SKILLS AND SOFTWARE
RHINO
SOLIDWORKS
V-RAY
KEYSHOT
FIGMA
PHOTOSHOP
IN-DESIGN
ILLUSTRATOR
SKETCHING
NOTION
MODEL MAKING
BEHAVIOURAL DESIGN
USER RESEARCH
DESIGN RESEARCH
ILLUSTRATION
EXPERIENCE
nr21 DESIGN
BERLIN
2 years of experience working in a small studio environment, focusing on ideation, product development and implementation across a wide range of sectors, but predominantly consumer electronics, High-end Audio, and Sex Toys
INDEED INNOVATION
HAMBURG
8 months of full time industry placement with INDEED at their Hamburg office, where I contributed to a vast range of client projects. I also lead their expansion into Behavioural Design capabilities through extensive research and framework synthesis, resulting in co-hosting a public conference
ENGINEERING EDUCATION SCHEME
UK
I was the team leader and designer of my school’s EES team, where we worked in conjunction with Spirax Sarco Engineering to create a solution to a real problem they had. I was primarily involved in the ideation and presentation of the project. The solution was later implemented
GE AVIATION
UK
2 week’s work experience within the aviation sector of GE based in Cheltenham. I was guided through a series of tasks in software and hardware coding, machining, product testing, along with CAD simulation and modelling
DESIGN ACADEMY
UK
20 week rotational course of design briefs in areas such as graphic, interior, product, fashion and civil design. I went on to win the award for best creative vision and design direction
james.bayliss179@gmail.com
https://jbaylissportfolio2024.framer.website/
https://www.linkedin.com/in/james-bayliss-b1901118a/
PROJECT CONTENTS
Bouncer
Boss
Amor
Limba (L,S)
Magnum
EXISTING RANGE
This is an overview of the range of toys Fun Factory wanted to facelift and unify:
BASE
The existing dildos all have different sized bases to accommodate different dimensions
The existing toys all have different approaches to the blend from the feet into the shaft
Any changes made need to continue to accommodate all use cases - by hand, with a harness, and using the suction cup
COLOUR
The existing toys have no cohesive approach to the colour, making them all feel very distant and disparate as a range
BRANDING
The existing toys don’t have a cohesive brand element that catches the eye on first read
Because a lot of the existing toys have different approaches to the styling they don’t feel related
The existing Fun Factory branding in the moulding isn’t consistent across the range of toys and is too subtle
SURFACE
Because the styling approach across the range of toys is so different there is no uniformity when it comes to quality of surfaces or approach to specific surface treatments
VISUAL IDENTITY
We refined the shape of the suction base. After several rounds of testing and alterations we found a ‘foot’ profile that would accommodate the variation in length and girth across the full range of existing toys - this was the basis for the CAD remodelling.
We chose a variant of the signature Fun Factory red and used this on a small band around the bottom of each of the dildos, creating a sense of uniformity and cohesion across the range. On first read, you can tell this is a Fun Factory product.
We also refined the ‘Branding pin’. We settled on a small anodized aluminium pin with a white print of the Fun Factory branding on top. This sits within a cavity in the moulding of the base section, keeping it set in place, but removable for cleaning.
The copper coils (one on each side) facilitate the wireless charging functionality. It's imperative that the user has as little opportunity to get confused about interactions as possible, so by not specifying a specific orientation for the device to charge in, the likelihood of mistakes is reduced
The PCB components between the induction coils are what allows the stick to measure and transmit data. There are 3 separate PCBs in this section; a gyroscope/accelerometer, a GPS circuit, and the main processing motherboard that also acts as the WIFI, Bluetooth and 3G transmitter and receiver.
The speaker components and speaker grill are what allow the PWD to access a breakdown of their day's timetable up to the present moment - this is generated from daily inputs from respective members of the care network as they interact with the PWD and acts as a way to re-orient the PWD within their day
Internals
AIDE is a smart mobility aid for people with dementia that are looking to hold onto their independence as they accept the degradation of their cognitive function
Confidence in living individually with degenerative conditions such as dementia comes from the PWD knowing that there are safety nets in place if something were to happen, but also being assured that as someone with dementia, you aren't becoming a burden to the support network around you
AIDE aims to meet both criteria by aligning the entire care network and streamlining the administration it takes to sort out the correct level of care, as well as providing an alert and reminder system in the event of any uncommon behaviours or mishaps on the PWD's behalf. Additionally, the stick provides tracking and monitoring data to the app so that the care network have a more accurate understanding of the PWD's activities and behaviours
Conclusion