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After graduating from Loughborough University with First Class Honours in 2021, I moved to Germany, and worked with Berlin based design studio NR21 Design. In these 2 years, I dramatically improved my hard skills, in addition to gaining an understanding of the pace and quality required to work effectively in a small, lean, and prolific studio environment. In this period I worked on several iF Gold awarded projects across a wide range of sectors (from High- end Audio to Sex Toys).


I then took some time to work on some of my own projects and develop some skills outside of the remit of the workflows within NR21 Design.

I am now looking for a new opportunity, both to develop myself as a designer and creative, whilst contributing to a larger team with the skills I have amassed so far.

In addition to my 2 years experience with NR21, I completed both a study exchange in the Netherlands and an industry placement in Hamburg during my degree, awarding me an additional diploma of international study and traineeship.

I can offer excellent hard skills and software ability, refined and critical research process, as well as an aptitude for learning and development.

JAMES BAYLISS

DESIGNER

INDUSTRIAL

PRODUCT

DIGITAL

james.bayliss179@gmail.com

https://jbaylissportfolio2024.framer.website/

https://www.linkedin.com/in/james-bayliss-b1901118a/

EDUCATION

SPICED ACADEMY

BERLIN

3 month UX/UI boot-camp focusing on optimising design thinking processes and execution within UI and UX

LOUGHBOROUGH UNIVERSITY

uk

First Class Degree classification (1:1) in Industrial Design and Technology, with additional Diploma in International Studies and Traineeship

tu delft

Netherlands

7 Month Exchange program studying Industrial Design, with modules from both bachelors and masters courses

sgs Stroud collage

uk

Distinction in Level 3 Diploma - Art and Design, specialising in 3D Design

SKILLS AND SOFTWARE

RHINO

SOLIDWORKS

V-RAY

KEYSHOT

FIGMA

PHOTOSHOP

IN-DESIGN

ILLUSTRATOR

SKETCHING

NOTION

MODEL MAKING

BEHAVIOURAL DESIGN

USER RESEARCH

DESIGN RESEARCH

ILLUSTRATION

EXPERIENCE

nr21 DESIGN

BERLIN

2 years of experience working in a small studio environment, focusing on ideation, product development and implementation across a wide range of sectors, but predominantly consumer electronics, High-end Audio, and Sex Toys

INDEED INNOVATION

HAMBURG

8 months of full time industry placement with INDEED at their Hamburg office, where I contributed to a vast range of client projects. I also lead their expansion into Behavioural Design capabilities through extensive research and framework synthesis, resulting in co-hosting a public conference

ENGINEERING EDUCATION SCHEME

UK

I was the team leader and designer of my school’s EES team, where we worked in conjunction with Spirax Sarco Engineering to create a solution to a real problem they had. I was primarily involved in the ideation and presentation of the project. The solution was later implemented

GE AVIATION

UK

2 week’s work experience within the aviation sector of GE based in Cheltenham. I was guided through a series of tasks in software and hardware coding, machining, product testing, along with CAD simulation and modelling

DESIGN ACADEMY

UK

20 week rotational course of design briefs in areas such as graphic, interior, product, fashion and civil design. I went on to win the award for best creative vision and design direction

james.bayliss179@gmail.com

https://jbaylissportfolio2024.framer.website/

https://www.linkedin.com/in/james-bayliss-b1901118a/

PROJECT CONTENTS

UX/UI (personal project)

HABIT LOOP APP

Product design (personal project)

AIDE ECOSYSTEM

Product design (group project)

FEP INSTALLATION

FUN FACTORY VIM

Product design (NR21)

Product design (NR21)

SONORO NEXT GENERATION

Product design (personal project)

RAUM HI-FI

UX/UI (group project)

ROLE JOB SERVICE

FUN FACTORY DILDOS

Product design (NR21)

Bouncer

Boss

Amor

Limba (L,S)

Magnum

EXISTING RANGE

This is an overview of the range of toys Fun Factory wanted to facelift and unify:

BASE

The existing dildos all have different sized bases to accommodate different dimensions

The existing toys all have different approaches to the blend from the feet into the shaft

Any changes made need to continue to accommodate all use cases - by hand, with a harness, and using the suction cup

COLOUR

The existing toys have no cohesive approach to the colour, making them all feel very distant and disparate as a range

BRANDING

The existing toys don’t have a cohesive brand element that catches the eye on first read

Because a lot of the existing toys have different approaches to the styling they don’t feel related

The existing Fun Factory branding in the moulding isn’t consistent across the range of toys and is too subtle

SURFACE

Because the styling approach across the range of toys is so different there is no uniformity when it comes to quality of surfaces or approach to specific surface treatments

VISUAL IDENTITY

We refined the shape of the suction base. After several rounds of testing and alterations we found a ‘foot’ profile that would accommodate the variation in length and girth across the full range of existing toys - this was the basis for the CAD remodelling.

We chose a variant of the signature Fun Factory red and used this on a small band around the bottom of each of the dildos, creating a sense of uniformity and cohesion across the range. On first read, you can tell this is a Fun Factory product.

We also refined the ‘Branding pin’. We settled on a small anodized aluminium pin with a white print of the Fun Factory branding on top. This sits within a cavity in the moulding of the base section, keeping it set in place, but removable for cleaning.

The copper coils (one on each side) facilitate the wireless charging functionality. It's imperative that the user has as little opportunity to get confused about interactions as possible, so by not specifying a specific orientation for the device to charge in, the likelihood of mistakes is reduced

The PCB components between the induction coils are what allows the stick to measure and transmit data. There are 3 separate PCBs in this section; a gyroscope/accelerometer, a GPS circuit, and the main processing motherboard that also acts as the WIFI, Bluetooth and 3G transmitter and receiver.

The speaker components and speaker grill are what allow the PWD to access a breakdown of their day's timetable up to the present moment - this is generated from daily inputs from respective members of the care network as they interact with the PWD and acts as a way to re-orient the PWD within their day


Internals

AIDE is a smart mobility aid for people with dementia that are looking to hold onto their independence as they accept the degradation of their cognitive function

Confidence in living individually with degenerative conditions such as dementia comes from the PWD knowing that there are safety nets in place if something were to happen, but also being assured that as someone with dementia, you aren't becoming a burden to the support network around you

AIDE aims to meet both criteria by aligning the entire care network and streamlining the administration it takes to sort out the correct level of care, as well as providing an alert and reminder system in the event of any uncommon behaviours or mishaps on the PWD's behalf. Additionally, the stick provides tracking and monitoring data to the app so that the care network have a more accurate understanding of the PWD's activities and behaviours

Conclusion